Global Public Relations Strategies

Instructor:
Sarah Ann Geegan
382
Credits:
3.0
001
Building:
Patterson Office Tower
Room:
Rm.OB9
Semester:
Fall 2022
Start Date:
End Date:
Name:
Global Public Relations Strategies
Requisites:

Prereq: ISC 161, ISC 261 or JOU 204.

Class Type:
LEC
11:00 am
12:15 pm
Days:
TR

This course will focus on the role, function and influence of public relations in a global environment. Topics include culture, global trends, multicultural communication knowledge, national media structures and public policy, and international legal and ethical codes in public relations. Global case studies are used to develop and implement strategic and creative communications plans.

This course will focus on the role, function and influence of public relations in a global environment. Topics include culture, global trends, multicultural communication knowledge, national media structures and public policy, and international legal and ethical codes in public relations. Global case studies are used to develop and implement strategic and creative communications plans.

ISC