Dir Response Targtng Media/Database Mgmt

Instructor:
Weilu Zhang
361
Credits:
3.0
001
Building:
Whitehall Classroom Bldg
Room:
Rm.346
Semester:
Fall 2022
Start Date:
End Date:
Name:
Dir Response Targtng Media/Database Mgmt
Requisites:

Prereq: Concurrent or previous enrollment in ISC 311 and ISC 321; cannot be taken concurrently with ISC 461.

Class Type:
LEC
11:00 am
12:15 pm
Days:
TR

This course will introduce students to direct marketing practices with emphasis on data base marketing, strategic business planning, importance of the offer, selection and selling merchandise, business-to-business direct marketing, fund raising, mailing lists, print and electronic media, co-ops, telemarketing, production lead generation, direct marketing math, idea development, research and integrating direct marketing into the overall marketing mix. The course will be practical rather than theoretical in nature.

This course will introduce students to direct marketing practices with emphasis on data base marketing, strategic business planning, importance of the offer, selection and selling merchandise, business-to-business direct marketing, fund raising, mailing lists, print and electronic media, co-ops, telemarketing, production lead generation, direct marketing math, idea development, research and integrating direct marketing into the overall marketing mix. The course will be practical rather than theoretical in nature.

ISC