Strategic Planning And Marketing

Instructor:
Dorian Herceg
Martha Riddell
780
Credits:
3.0
401
Building:
Business and Economics Bldg
Room:
Rm.165
Semester:
Fall 2022
Start Date:
End Date:
Name:
Strategic Planning And Marketing
Requisites:

Prereq: Enrollment in a College of Public Health degree program or permission of instructor.

Class Type:
LEC
6:00 pm
8:30 pm
Days:
W

This course focuses on the future needs of health care organizations as contrasted with day-to-day operations management. Strategies for the design and implementation of organizational change will be addressed. The strategic planning components of environmental analyses, directional strategy, gap analysis, strategic options, goals and objectives, and performance monitoring form the basis of the course. Current trends in health care delivery and financing, marketing and performance measurements are illustrated through case analysis.

This course focuses on the future needs of health care organizations as contrasted with day-to-day operations management. Strategies for the design and implementation of organizational change will be addressed. The strategic planning components of environmental analyses, directional strategy, gap analysis, strategic options, goals and objectives, and performance monitoring form the basis of the course. Current trends in health care delivery and financing, marketing and performance measurements are illustrated through case analysis.

CPH