Instructor:
Leslie Harris Vincent
611
Credits:
3.0
201
Building:
TBD
Room:
TBD
Semester:
Spring 2025
Start Date:
End Date:
Name:
New Product Development
Requisites:
Prereq: Graduate standing.
Class Type:
LEC
11:00 am
12:15 pm
Days:
MW
Note:
Only students enrolled in the MS in Marketing program to take this course, others only by permission of the instructor. This section is synchronous in Canvas and has specific meeting days and times.
An examination of how firms manage the new product development or service process. Topics covered include ideation, screening; design and prototyping; product portfolio management, new product launch and product acceptance.
An examination of how firms manage the new product development or service process. Topics covered include ideation, screening; design and prototyping; product portfolio management, new product launch and product acceptance.
MKT