Instructor:
Felix Xu
450
Credits:
3.0
007
Building:
Business and Economics Bldg
Room:
Rm.383
Semester:
Spring 2025
Start Date:
End Date:
Name:
Mkt Strategy & Planning
Requisites:
Prereq: MKT 300, MKT 310, MKT 340, and one other marketing elective.
Class Type:
LEC
12:30 pm
1:45 pm
Days:
MW
Note:
Upper-division Marketing majors only.
As the capstone course for marketing majors, this class examines analytical processes for managerial marketing decisions. Topics will include such problem areas as product planning, distribution systems, advertising strategies, information systems, pricing decisions and buying behavior.
As the capstone course for marketing majors, this class examines analytical processes for managerial marketing decisions. Topics will include such problem areas as product planning, distribution systems, advertising strategies, information systems, pricing decisions and buying behavior.
MKT