Instructor:
Haipeng Chen
450
Credits:
3.0
003
Building:
Business and Economics Bldg
Room:
Rm.283
Semester:
Fall 2022
Start Date:
End Date:
Name:
Mkt Strategy & Planning
Requisites:
Prereq: MKT 300, MKT 310, MKT 340, and one other marketing elective.
Class Type:
LEC
2:00 pm
3:15 pm
Days:
TR
Note:
Upper-division Marketing majors only.
As the capstone course for marketing majors, this class examines analytical processes for managerial marketing decisions. Topics will include such problem areas as product planning, distribution systems, advertising strategies, information systems, pricing decisions and buying behavior.
As the capstone course for marketing majors, this class examines analytical processes for managerial marketing decisions. Topics will include such problem areas as product planning, distribution systems, advertising strategies, information systems, pricing decisions and buying behavior.
MKT