Instructor:
Andrew Newman Grimes
601
Credits:
3.0
201
Building:
TBD
Room:
TBD
Semester:
Fall 2022
Start Date:
End Date:
Name:
Marketing Research
Requisites:
Prereq: Membership in MBA program or approval by the department
Class Type:
LEC
6:00 pm
8:30 pm
Days:
R
Note:
This course has an additional fee of $250 per credit hour for students not in a Gatton Master program or for students who are in the MBA program as part of the following dual programs (JD, PharmD or DMD).
MKT 601 entails a vigorous examination of research methodology applicable to marketing situations. Emphasis is placed on 1) experimental design, 2) survey design and administration, and 3) analytical procedures. Practical application of marketing research is stressed. Legal and social issues are also examined.
MKT 601 entails a vigorous examination of research methodology applicable to marketing situations. Emphasis is placed on 1) experimental design, 2) survey design and administration, and 3) analytical procedures. Practical application of marketing research is stressed. Legal and social issues are also examined.
MKT