Instructor:
Rebecca Jo Oliphant
600
Credits:
3.0
002
Building:
Business and Economics Bldg
Room:
Rm.257
Semester:
Fall 2022
Start Date:
End Date:
Name:
Marketing Management
Requisites:
Prereq: Graduate Status.
Class Type:
LEC
11:00 am
12:15 pm
Days:
TR
Note:
This course has an additional fee of $250 per credit hour for students not in a Gatton Master program or for students who are in the MBA program as part of the following dual programs (JD, PharmD or DMD).
This course is designed to provide students with an understanding of: the role of marketing function in an organization; the types of marketing decisions and analytical procedures involved in making each decision; the overall marketing planning process; and, the impact of the social, economic, and legal environment on marketing decisions.
This course is designed to provide students with an understanding of: the role of marketing function in an organization; the types of marketing decisions and analytical procedures involved in making each decision; the overall marketing planning process; and, the impact of the social, economic, and legal environment on marketing decisions.
MKT