Instructor:
Haipeng Chen
600
Credits:
3.0
402
Building:
Business and Economics Bldg
Room:
Rm.271
Semester:
Fall 2022
Start Date:
End Date:
Name:
Marketing Management
Requisites:
Prereq: Graduate Status.
Class Type:
LEC
6:00 pm
8:30 pm
Days:
W
This course is designed to provide students with an understanding of: the role of marketing function in an organization; the types of marketing decisions and analytical procedures involved in making each decision; the overall marketing planning process; and, the impact of the social, economic, and legal environment on marketing decisions.
This course is designed to provide students with an understanding of: the role of marketing function in an organization; the types of marketing decisions and analytical procedures involved in making each decision; the overall marketing planning process; and, the impact of the social, economic, and legal environment on marketing decisions.
MKT