Marketing Communications & Social Media

Instructor:
Alexis M. Allen
615
Credits:
3.0
201
Building:
TBD
Room:
TBD
Semester:
Fall 2023
Start Date:
End Date:
Name:
Marketing Communications & Social Media
Requisites:

Prereq: Graduate Standing.

Class Type:
LEC
9:30 am
10:45 am
Days:
MW
Note:
Only students enrolled in the MS in Marketing program to take this course, others only by permission of the instructor.

Students will learn to integrate marketing communication elements (e.g., advertising, public relations, publicity, sales promotion, event marketing, direct marketing, e-communication, and selling) to advance an organization's success and brand equity. Students will also learn how to manage a brand on social media - developing a comprehensive social media strategy. Through lecture, discussions, and case studies, students will learn to develop various communication and social media strategies for specific industries.

Students will learn to integrate marketing communication elements (e.g., advertising, public relations, publicity, sales promotion, event marketing, direct marketing, e-communication, and selling) to advance an organization's success and brand equity. Students will also learn how to manage a brand on social media - developing a comprehensive social media strategy. Through lecture, discussions, and case studies, students will learn to develop various communication and social media strategies for specific industries.

MKT