Law And Business Of Ip Management

Instructor:
Ian D. McClure
648
Credits:
3.0
401
Building:
Business and Economics Bldg
Room:
Rm.383
Semester:
Spring 2023
Start Date:
End Date:
Name:
Law And Business Of Ip Management
Class Type:
LEC
6:15 pm
9:05 pm
Days:
W
Note:
This course has an additional fee of $250 per credit hour for students not in a Gatton Master program or Gatton Graduate Certificate Program. Students who are in the MBA program as part of the following dual programs (JD, PharmD or DMD) will also be charged the $250 per credit hour fee.

This is a broad course covering, from the perspective of the in-house IP manager, engineering business unit leader or other executive, the critical areas of IP portfolio management in a variety of business settings in the global economy, including methodologies to evaluate, value and create value from that IP. The course will first adopt a macro lens, covering market participants and dynamics, course of dealing, policy shifts and contemporary thinking related to IP. Next, adopting a micro lens, the course will teach principles of IP portfolio development, protection, and strategic management, focusing on patents and addressing copyrights and trademarks where applicable.

This is a broad course covering, from the perspective of the in-house IP manager, engineering business unit leader or other executive, the critical areas of IP portfolio management in a variety of business settings in the global economy, including methodologies to evaluate, value and create value from that IP. The course will first adopt a macro lens, covering market participants and dynamics, course of dealing, policy shifts and contemporary thinking related to IP. Next, adopting a micro lens, the course will teach principles of IP portfolio development, protection, and strategic management, focusing on patents and addressing copyrights and trademarks where applicable.

MBA