Isc Management: The Case Approach

Instructor:
Douglas E Powell
351
Credits:
3.0
001
Building:
Whitehall Classroom Bldg
Room:
Rm.205
Semester:
Fall 2022
Start Date:
End Date:
Name:
Isc Management: The Case Approach
Requisites:

Prereq: Concurrent or previous enrollment in ISC 311 and ISC 321; cannot be taken concurrently with ISC 451.

Class Type:
LEC
9:30 am
10:45 am
Days:
TR

Planning and implementation of integrated communication strategy in practical applications. Students analyze business objectives and communication alternatives in the context of case studies drawm from existing industry situations, then develop and present solutions involving advertising message and media strategy, consumer and trade sales promotions, public relations, and direct marketing tools. Other topics include budgeting, research effectiveness measurement, and managing the client- firm relationship.

Planning and implementation of integrated communication strategy in practical applications. Students analyze business objectives and communication alternatives in the context of case studies drawm from existing industry situations, then develop and present solutions involving advertising message and media strategy, consumer and trade sales promotions, public relations, and direct marketing tools. Other topics include budgeting, research effectiveness measurement, and managing the client- firm relationship.

ISC