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Isc Campaigns

Instructor:
Beth Barnes
491
Credits:
3.0
710
Building:
TBD
Room:
TBD
Semester:
Summer 2023
Start Date:
End Date:
Name:
Isc Campaigns
Requisites:

Senior standing; completion of at least 15 credits of ISC coursework at the 300 level or above; should be taken during the student's final semester in the program.

Class Type:
LEC
TBD
TBD
Days:
TBD

An advanced senior capstone course in which students unify strategies and tactics by applying knowledge and skills developed in their research, creative, account management, public relations, and/or direct response and major elective courses. The format for this synthesis requires students to establish strategy, develop, execute, and present a multichannel integrated campaign. Student teams compete for client approval on national, regional, or local accounts.

An advanced senior capstone course in which students unify strategies and tactics by applying knowledge and skills developed in their research, creative, account management, public relations, and/or direct response and major elective courses. The format for this synthesis requires students to establish strategy, develop, execute, and present a multichannel integrated campaign. Student teams compete for client approval on national, regional, or local accounts.

ISC