Instructor:
Rebecca Jo Oliphant
435
Credits:
3.0
001
Building:
Business and Economics Bldg
Room:
Rm.299
Semester:
Fall 2022
Start Date:
End Date:
Name:
International Marketing
Requisites:
Prereq: MKT 300.
Class Type:
LEC
12:30 pm
1:45 pm
Days:
TR
Note:
Upper-division Marketing majors and declared International Business minors only.
The primary objectives of this course are to: 1) familiarize the student with selected strategic marketing issues in a multinational environment, 2) examine alternative ways by which a firm can expand internationally, and 3) help the student develop a systematic approach for dealing with global and international marketing issues.
The primary objectives of this course are to: 1) familiarize the student with selected strategic marketing issues in a multinational environment, 2) examine alternative ways by which a firm can expand internationally, and 3) help the student develop a systematic approach for dealing with global and international marketing issues.
MKT