Integrated Strategic Media Management

Instructor:
Hanyoung Kim
451
Credits:
3.0
001
Building:
Don and Cathy Jacobs Science Building
Room:
Rm.184
Semester:
Fall 2024
Start Date:
End Date:
Name:
Integrated Strategic Media Management
Requisites:

Prereq: ISC 321, ISC 325.

Class Type:
LEC
3:30 pm
4:45 pm
Days:
TR

An overview of the strategic use of media in integrated promotional campaigns is provided. Students acquire basic skills in quantitative and qualitative evaluation of media; choice of target audience, use of secondary research on products and audiences; development of media objectives, strategies and tactics; and the oral and written presentation of media plans. The basic structure of media organizations is discussed.

An overview of the strategic use of media in integrated promotional campaigns is provided. Students acquire basic skills in quantitative and qualitative evaluation of media; choice of target audience, use of secondary research on products and audiences; development of media objectives, strategies and tactics; and the oral and written presentation of media plans. The basic structure of media organizations is discussed.

ISC