Integrated Strategic Media Management

Instructor:
Hanyoung Kim
451
Credits:
3.0
001
Building:
Thomas Poe Cooper Bldg
Room:
Rm.101
Semester:
Spring 2023
Start Date:
End Date:
Name:
Integrated Strategic Media Management
Requisites:

Prereq: Concurrent or previous enrollment in ISC 311 and ISC 321; cannot be taken concurrently with ISC 351.

Class Type:
LEC
11:00 am
12:15 pm
Days:
TR

An overview of the strategic use of media in integrated promotional campaigns is provided. Students acquire basic skills in quantitative and qualitative evaluation of media; choice of target audience, use of secondary research on products and audiences; development of media objectives, strategies and tactics; and the oral and written presentation of media plans. The basic structure of media organizations is discussed.

An overview of the strategic use of media in integrated promotional campaigns is provided. Students acquire basic skills in quantitative and qualitative evaluation of media; choice of target audience, use of secondary research on products and audiences; development of media objectives, strategies and tactics; and the oral and written presentation of media plans. The basic structure of media organizations is discussed.

ISC