Integrated Strategic Media Management

Instructor:
Hanyoung Kim
451
Credits:
3.0
001
Building:
Whitehall Classroom Bldg
Room:
Rm.239
Semester:
Fall 2022
Start Date:
End Date:
Name:
Integrated Strategic Media Management
Requisites:

Prereq: Concurrent or previous enrollment in ISC 311 and ISC 321; cannot be taken concurrently with ISC 351.

Class Type:
LEC
1:00 pm
1:50 pm
Days:
MWF

An overview of the strategic use of media in integrated promotional campaigns is provided. Students acquire basic skills in quantitative and qualitative evaluation of media; choice of target audience, use of secondary research on products and audiences; development of media objectives, strategies and tactics; and the oral and written presentation of media plans. The basic structure of media organizations is discussed.

An overview of the strategic use of media in integrated promotional campaigns is provided. Students acquire basic skills in quantitative and qualitative evaluation of media; choice of target audience, use of secondary research on products and audiences; development of media objectives, strategies and tactics; and the oral and written presentation of media plans. The basic structure of media organizations is discussed.

ISC