This course focuses on the relationship between design and entrepreneurship: exploring basic business vocabulary and how design vocabulary and design processes overlap, complement and enhance business operations and opportunities, interact with new venture funding partners, and business plan design and preparation. The organization of the course focuses on assembling multidisciplinary teams to engage in the process of bringing a product to market, building a business concept around a core competency in design, the structure of a design office, the development and protection of intellectual property, and the development of a cogent business plan. The course works in parallel with PRD 420 (Integrated Studio), using projects from this studio as case studies. Intrinsic points of discussion include: design project management, project organization and leadership and start-up protocol. Prereq: Senior standing or permission of instructor.

This course focuses on the relationship between design and entrepreneurship: exploring basic business vocabulary and how design vocabulary and design processes overlap, complement and enhance business operations and opportunities, interact with new venture funding partners, and business plan design and preparation. The organization of the course focuses on assembling multidisciplinary teams to engage in the process of bringing a product to market, building a business concept around a core competency in design, the structure of a design office, the development and protection of intellectual property, and the development of a cogent business plan. The course works in parallel with PRD 420 (Integrated Studio), using projects from this studio as case studies. Intrinsic points of discussion include: design project management, project organization and leadership and start-up protocol. Prereq: Senior standing or permission of instructor.