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Marketing Management

This course is designed to provide students with an understanding of: the role of marketing function in an organization; the types of marketing decisions and analytical procedures involved in making each decision; the overall marketing planning process; and, the impact of the social, economic, and legal environment on marketing decisions.

Prefix:
MKT
Course Number:
600
Semester:
Fall 2016
Year:
2017010
Credits:
3.0