This is a broad course covering, from the perspective of the in-house IP manager, engineering business unit leader or other executive, the critical areas of IP portfolio management in a variety of business settings in the global economy, including methodologies to evaluate, value and create value from that IP. The course will first adopt a macro lens, covering market participants and dynamics, course of dealing, policy shifts and contemporary thinking related to IP. Next, adopting a micro lens, the course will teach principles of IP portfolio development, protection, and strategic management, focusing on patents and addressing copyrights and trademarks where applicable.