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Strategic Planning

This course focuses on the future needs of health care organizations as contrasted with day-to-day operations management. Strategies for the design and implementation of organizational change will be addressed. The strategic planning components of environmental analyses, directional strategy, gap analysis, strategic options, goals and objectives, and performance monitoring form the basis of the course. Current trends in health care delivery and financing, marketing and performance measurements are illustrated through case analysis.

Prefix:
CPH
Course Number:
780
Semester:
Fall 2016
Year:
2017010
Credits:
3.0