This course will provide students with an overview of the public health effects of social media and the ways in which public health and health care organizations use these platforms to engage audiences and improve health outcomes at the population level. Emphasis will be placed on using theoretical concepts and evidence to evaluate organizational use of social media. The course includes an overview of strategic health communication and audience engagement. In addition, students will be trained to translate research findings into the production of effective social media messages related to public health and health care.