Effective implementation of a marketing plan and marketing strategies brings an audience and arts organization together. In AAD 730: Marketing Strategies and Applications for Arts Organizations, students will learn the components and construction of a strategic integrated marketing communications plan. The process will allow students to make reasoned and sound marketing decisions for an arts organization based on marketing research conducted in AAD 630: Marketing Research and Planning for Arts Organizations. Additionally, students will utilize their skills in writing, graphic design, and communications to create effective marketing messages in a variety of mediums.