Instructor:
Michael Ryan Jenkins
310
Credits:
3.0
003
Building:
Business and Economics Bldg
Room:
Rm.131
Semester:
Fall 2022
Start Date:
End Date:
Name:
Consumer Behavior
Requisites:
Prereq: MKT 300.
Class Type:
LEC
3:30 pm
4:45 pm
Days:
TR
Note:
Upper-division Marketing majors only.
The application of psychology, sociology, and anthropology to marketing. Includes such topics as consumer decision process, communications, interpersonal behavior, innovation.
The application of psychology, sociology, and anthropology to marketing. Includes such topics as consumer decision process, communications, interpersonal behavior, innovation.
MKT