Instructor:
Mark Andersen
310
Credits:
3.0
005
Building:
Business and Economics Bldg
Room:
Rm.283
Semester:
Fall 2023
Start Date:
End Date:
Name:
Consumer Behavior
Requisites:
Prereq: MKT 300.
Class Type:
LEC
11:00 am
12:15 pm
Days:
MW
Note:
Upper-division Marketing majors only.
The application of psychology, sociology, and anthropology to marketing. Includes such topics as consumer decision process, communications, interpersonal behavior, innovation.
The application of psychology, sociology, and anthropology to marketing. Includes such topics as consumer decision process, communications, interpersonal behavior, innovation.
MKT