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Business Intelligence And Data Visualiza

Instructor:
Thomas G Groleau
306
Credits:
3.0
001
Building:
Business and Economics Bldg
Room:
Rm.260
Semester:
Fall 2022
Start Date:
End Date:
Name:
Business Intelligence And Data Visualiza
Requisites:

Prereq: AN 300.

Class Type:
LEC
2:00 pm
3:15 pm
Days:
TR
Note:
Upper-division Marketing majors only. Cross-listed with AN 306

This course introduces students to the principles, tools and best practices of business intelligence and data visualization to enable the analysis of business data to improve decisions and performance. The course provides students with hands-on experience using appropriate software to create visual displays of quantitative data - in reports, graphs, charts, maps, stories and dashboards -- to facilitate communication of actionable insights for managerial decision-making.

This course introduces students to the principles, tools and best practices of business intelligence and data visualization to enable the analysis of business data to improve decisions and performance. The course provides students with hands-on experience using appropriate software to create visual displays of quantitative data - in reports, graphs, charts, maps, stories and dashboards -- to facilitate communication of actionable insights for managerial decision-making.

MKT