Business Intelligence And Data Vis

Instructor:
Samuel Smith
306
Credits:
3.0
001
Building:
Business and Economics Bldg
Room:
Rm.131
Semester:
Spring 2025
Start Date:
End Date:
Name:
Business Intelligence And Data Vis
Requisites:

Prereq: AN 300.

Class Type:
LEC
12:30 pm
1:45 pm
Days:
MW
Note:
Upper-division Marketing majors only. Computer requirements: Analytics courses require a working computer. Although not required, Windows 10 or 11 is strongly recommended over the Mac OS or a Mac running Windows emulation software. For specific requirements please contact Gatton IT at 859-257-5892 or R2d2@uky.edu.

This course introduces students to the principles, tools and best practices of business intelligence and data visualization to enable the analysis of business data to improve decisions and performance. The course provides students with hands-on experience using appropriate software to create visual displays of quantitative data - in reports, graphs, charts, maps, stories and dashboards -- to facilitate communication of actionable insights for managerial decision-making.

This course introduces students to the principles, tools and best practices of business intelligence and data visualization to enable the analysis of business data to improve decisions and performance. The course provides students with hands-on experience using appropriate software to create visual displays of quantitative data - in reports, graphs, charts, maps, stories and dashboards -- to facilitate communication of actionable insights for managerial decision-making.

MKT