Instructor:
Scarlett Clouse Wesley
510
Credits:
3.0
001
Building:
Erikson Hall
Room:
Rm.305
Semester:
Fall 2022
Start Date:
End Date:
Name:
Brand Management
Requisites:
Prereq: Junior Standing, Senior Standing, or Graduate Student and MAT 114.
Class Type:
LEC
9:30 am
10:45 am
Days:
TR
Examination of the important issues in planning and evaluating brand strategies with special emphasis on exploring why brands are important, what they represent to consumers and what firms should do to manage them properly.
Examination of the important issues in planning and evaluating brand strategies with special emphasis on exploring why brands are important, what they represent to consumers and what firms should do to manage them properly.
MAT