Marketing agencies, Archrival and Axis of Awesome both specializing in youth and university markets recently completed a survey of students on 24 college campuses nationwide about their use of QR codes. I'm not terribly surprised at what they've found (indifference) - but I'd like to go one step further:
I'd suggest that it's the overuse of QR codes as a vehicle for advertisement which fuels this in the first place. They have (had) great potential to deliver information in a rapid and portable way. Now I find that no one uses them because they're expecting to be redirected to just another bland sales pitch.
What say you, students? How do you feel about QR codes?
"In the midst of the growing industry pressure to force-feed these barcodes into the marketplace, we noticed a profound indifference being shown to QR codes by the one demographic that can make or break a trend — college students."
Winter break and the holidays are fast approaching. Students – have you made plans for winter intersession yet? If not, A&S is offering classes during the break for those students interested in gaining extra credit hours and speeding up time to graduation. It’s a great time to pick up an extra class in your major or explore a topic you find intriguing. For example, we are offering a new online course for those students interested in an overview of technologies we use every day. The class, A&S 100 – 230: IT IQ will allow you to sharpen your IT IQ and learn about video conferencing, software installation, internet research tools, and Blackboard basics – just to name a few – and earn extra credit hours in the process. This class will familiarize you with technologies, research tools, and search engines that are important to your success at UK and beyond. Become a better digital citizen and learn about social networking and e-etiquette as you communicate through Facebook, Twitter, email, and blogs. To learn more about the class, click here.
I'm not sure if I prescribe entirely to Yoshioka's philosophy but he's nothing if not poetic - most especially visually.
"The most beautiful things I believe in this world is what is irreproducible, accidentally born, and disorder that cannot be understood by the theory. I believe the nature is the ultimate beauty in this world. The sunlight, soft breeze, and the harmony that leaves create, the variety of the essence in the nature touches our emotions. I intend not to reproduce them, but to pick the element that inspires our heart and integrate it into the deign." - Tokujin Yoshioka
As part of our Year of China, A&S is pleased to welcome former United States Ambassador Julia Chang Bloch to campus on Thursday November 10. She will speak on “Leadership and Education in a Globalizing World: China’s Challenge.” Ambassador Bloch was the first Asian-American ambassador in U.S. history and served in a wide range of positions, including the U.S. Agency for International Development, the U.S. Information Agency, the U.S. Senate, and from 1989 to 1993 served as U.S. ambassador to Nepal. She is currently president of the U.S. – China Education Trust, a nonprofit organization working to develop U.S. – China relations through education and exchanges.
Ambassador Bloch has devoted her career to increasing international understanding and after a career of distinguished public service, she is now pioneering efforts to grow exchange relationships between the United States and China. We are especially fortunate to have her come to UK to talk with our students and the broader academic community. We hope you will attend this lecture given by a trailblazing U.S. diplomat.
Fallon's principles of creative language (or juicing your orange):
1. Start from scratch
2. Demand a ruthlessly simple definition of the business problem
3. Discover a proprietary emotion
4. Focus on the size of the ideas, not the size of the budget
5. Seek out strategic ricks
6. Collaborate or perish
7. Listen hard to your customers and listen some more