This course provides students with a broad overview, understanding, and application of visual communication elements, principles and theories, focusing particularly on their use in integrated strategic communication to create persuasive, strategic visual messages for clients. As an ISC professional, it is important to speak the language of visual communication to clearly communicate with designers using industry- standard terminology. Understanding the nuances of a designer's craft results in a more productive collaboration and a stronger working relationship, ultimately benefiting your client. Students will also continue to develop their ability to evaluate, critique and produce persuasive strategic and branded visual communication and creative ISC work.